Liquor Promotions Policy

To further support the harm-minimisation objectives of the Liquor Control Act 1988, the Director or Liquor Licensing has developed an industry guideline for the responsible promotion of liquor for consumption on premises.

This guideline is designed to provide the industry with a framework of practices which are considered acceptable and reasonable, and discourage those that are not in the public interest.

'Gimmick' promotions of cheap or discounted liquor that are likely to encourage the irresponsible consumption of alcohol are not acceptable as is any activity that creates an incentive for patrons to consume liquor more rapidly or in greater amounts than they otherwise would.

The Director's Industry Guideline - Responsible Promotion of Liquor for Consumption on Premises Policy is available here.


Last updated: 27/09/2017 15:23:05 PM

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